The E-Myth Revisited

The E-Myth Revisited has had a profound impact on the way some of the Collision Repair Industry's leaders do business, leaders such as Mike Giarrizzo from DCR Systems, Mike Anderson from Wagonwork Collision Centers and Troy Gates from Gates Collision Centers (reference Body Shop Business, February, 2006).

This executive book study has been breaking new ground in reviewing state-of-the-art business practices with business owners and managers who go through the very same things you do each and every day.

The E-Myth Revisited points out that most small businesses are started by "technicians", people who are skilled at something and who enjoy doing that thing. Sound familiar? When these technicians strike out on their own, they tend to continue doing the work they are skilled at, and ignore the overarching aspects of business.

Without clear goals and quantification benchmarks, they soon find themselves overworked, understaffed, and, too often, broke. Worst of all, they may come to hate the work they do. Rather than owning a business, they own a job, and they often find themselves working for managers who know little about how to truly run a business... themselves.

The solution, Gerber argues, is for every business owner, especially the technician-owners, to balance their business personalities. According to Gerber, every business owner needs to simultaneously be an entrepreneur, manager AND a technician, then he shows you how.

Don't miss this important opportunity to study The E-Myth Revisited with your peers from the comfort of your own home or office.